It's all about you -- set yourself apart from the others -- what do your clients think about your product that they don't like about your competition?
Having a brand is important in business. A logo, a corporate identity, a symbol is a professional tool whereby your clientele can relate to you and recognize you quickly. When driving down the street trying to find McDonald's, Safeway, or Chevron, you are looking for their logo. We know Google, Yahoo, eBay or Coca Cola because of the way they have branded themselves. Coke's stylized script is so recognizable, that we would recognize the script whether the words are Coca Cola or not! We buy the product oftentimes because of the logo -- Nike's swoosh, Mercedes-Benz, or Guess jeans. Corporate identity portrays reliability, stability, and trust. You mean business.
