Economic soothsayers are saying that the recession is making a slow recovery. I think this is true by what I am seeing. Business is wary, making slow decisions, spending only when they absolutely have to. Housing sales are climbing, but at very slow rate and the unemployment rate is slowly falling. However, watch for some positive signs in the Fall. Healthcare companies have to start to implement reforms in September. As our two parties are wrestling back and forth for power, the November elections may cause a change in the House. Companies are certainly in a position to invest. The non-financial corporate sector is running a big surplus (ie, it is saving more than it is investing). If we see some business spending, with a combination of other factors, you may start to see an optimistic movement in our economic system.
Are you ready?
Reaching out to customers are the businesses that will have an edge when this recession softens. By capturing new clients, these businesses will need more staff to fulfill the orders, and will experience growth ahead of businesses that are not marketing now at all.
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